About Us
Welcome to the world of FoodID! We're a thrifty family that cares about clean and transparent food - we value low added sugar, science-based information and clear food labelling.
Data and science enthusiast
I am deeply fascinated by data digitisation, logic and mathematics. I love digging deep into research and digitising data to make complex information easy to understand for everyone. I regularly read academic research articles and volunteer to supervise students in their research. On a day-to-day basis, I work in a bank and lead data-driven decisions and data strategy. I also drive innovation through data. I wanted healthy eating to be simple and transparent, not a constant barrage of information in the shop or online. FoodID is my way of contributing to a healthier and more informed society.
Design and IT visionary
I am the one who lives and breathes technology and design in the FoodID team. I'm passionate about IT because I love working in code and coming up with technical solutions. Just as much, I enjoy how innovative solutions form a visually beautiful, logical and user-friendly whole. Every detail is important, I think through both the functional and visual side to make FoodID comfortable, intuitive and pleasing to the eye. I believe that thoughtful design is just as important as a smart technical solution, and I always do my best to achieve that!
A representative of the younger generation
I am the youngest member of the team and I am proud to be a bridge between young people and healthy living. My role is to bring freshness, energy and inspire my peers to make better choices, both in their food choices and in their daily lives. I manage our social media channels, create content that appeals to the younger generation and strive to show that conscious eating can be easy, fun and part of a modern lifestyle. I believe that a positive example makes more than a thousand lectures and that's why I honestly share my experiences, tips and findings so that others can find their way to a healthier life. For me, FoodID is an opportunity to make a real difference!
