It's about trust between YOU and your food
FoodID is Now just a QR Code Away
A QR Code Helps You Make more Informed Choices and Support Producers who are Committed to Transparency, Quality, and Trust.
Vision
We aim to bring more transparency to the food industry, starting by highlighting low-sugar products, ensuring healthy options are always easily identifiable in stores.
Mission
Our mission is to simplify shopping by helping you identify products with low sugar content and transparent ingredients. The FoodID QR code conveniently provides you with all the necessary information: ingredients, E-numbers, lab results, and origin.
About Us
FoodID was born from a desire to create an honest and transparent food world. We support manufacturers who value purity and transparency, and we help you make more informed daily choices.
What makes us special
How Does FoodID Build Trust?
Data-driven Information
All essential product data – ingredients, sugar content, E-numbers with clear explanations, lab results, and certificates – are conveniently accessible directly from the packaging via a QR code. This enables you to make more confident and healthier choices.
Healthy Choice
FoodID helps you quickly find low-sugar products in stores. We differentiate ourselves by clearly highlighting the E-numbers present in a product and explaining their meaning in simple language.
Meaning of Labels and Quality Marks
On the FoodID QR code, you'll find explanations for each product's labels and quality marks (e.g., gluten-free, lactose-free, vegan), so you know exactly what they mean and why they are important.
Feedback and Communication
Through the Food Pass, consumers can easily contact the manufacturer, ask questions, or provide direct feedback. This fosters a more honest and direct relationship between the consumer and the manufacturer.
Unique QR Code
Each product receives a unique QR code that takes you directly to its specific information page, so all important information is just one scan away.
Verified and Up-to-Date
All product data is regularly updated and, when necessary, verified through independent sources. This ensures the information is always reliable and up-to-date.
Good to Know...
E-numbers in Europe
Over 2,500 different food additives, or E-numbers, are registered in the European Union, whose names and meanings are largely unknown to consumers.
Europeans Want to Consume less Sugar
Studies show that nearly 40% of Europeans want to reduce their sugar intake, but low-sugar products are difficult to find in stores because labels are confusing and small.
Characters on the Product
The average food package contains over 400 characters of information (ingredients, origin, storage info, allergens, etc.), but 76% of consumers do not read them completely due to small print or misunderstanding.
More Added Sugars are Consumed
According to Estonian nutrition studies, Estonians consume nearly 2 times more added sugar than the World Health Organization (WHO) recommends.
QR Code Scans per Month
The average large supermarket in Europe registers over 500 QR code scans per month in the food sector alone. The active use of QR codes is on an upward trend, and shoppers are increasingly looking for product information on their mobile phones.
FoodID Ensures that all Important Data is Always Available and Verifiable.
Using FoodID is easy for both consumers and producers
How to Use FoodID?
For Consumers
Find the FoodID QR code on the product.
Scan the code with your smartphone.
The product’s FoodID pass will open, where you’ll find all the necessary information: ingredients, origin, allergens, certificates, lab results, energy and nutrient content, origin map, and much more.
If needed, leave a question or feedback for the producer – directly through the food pass.
Make your choice knowingly and safely!
For Producers
Contact us via the contact form or write to us by email.
We will enter the correct data about your food in cooperation with you: ingredients, origin, certificates, etc.
Get a unique QR code for each product and place it on the packaging or e-commerce page.
Keep data fresh and communicate directly with customers. Get quick feedback and build trust.
Increase your brand’s visibility and sell more through transparency.
FoodID gives you confidence – quickly, easily, and reliably
Why is this Important?
Nowadays, We all Want to Know What We are Truly Eating. More and more People are Reading Ingredients, Avoiding Certain Substances, and Looking for Honest, Transparent Products. By Scanning the FoodID QR Code, You Can:
to know which products are low in sugar;
to view ingredients, allergens, and nutritional value;
to understand E-numbers, as the food pass not only displays the code but also explains why a certain substance is used and how safe it is;
to review certificates and lab results, e.g., gluten-free, organic, GMO-free, etc.;
to view everything in your preferred language, especially important when traveling or for foreign products;
and most importantly, all important information is in one place.
All Information Clearly in one Place, Because FoodID Provides a Quick and Easy Overview You Can Trust.
FoodID is your Food PASS
It's the trust between you and your food, always bringing the fastest and most crucial information directly to your screen!
Real-time Trust
If there's a problem with a product or a recall occurs, you'll receive an immediate notification directly on your phone. You no longer need to search for information yourself. Important updates reach you automatically once you've scanned the product.
Stay Updated
Always stay updated with news about your favorite product! You'll see new batches, campaigns, ingredient changes, or new recipes. All important information is always at your fingertips.
Discover the Food's Story
The manufacturer can share photos and videos of how your food is actually made. This way, you can see what goes into the product, how it's produced, and who are the people caring for your food.
FoodID is your guide to transparent food
It Helps You Make more Informed Choices and Support Producers who are Committed to Transparency, Quality, and Trust.
FoodID Partners
"Scan for Trust, Eat with Confidence"
Janika Aan, Founder of FoodID
Contact Us
Want to know more about how FoodID can help you or your business? We welcome your questions, suggestions, or interest in collaboration.