One QR code - two worlds.
FoodID combines consumer transparency and digital efficiency for retailers in line with PPWR and GS1 2027 requirements.
One smart QR code serves both the shop and the shopper.
Europe is moving towards digital transparency. FoodID makes this transition easy
The EU Packaging and Packaging Waste Regulation (PPWR) and GS1 Digital Link 2027 will bring a new era in the digitisation of product information. FoodID offers a ready-made solution to meet future requirements and help manufacturers and retailers take the first step today.
PPWR and GS1 ready
complies with 2027 digital labelling requirements
Real-time data exchange
product information, shelf life and recipes are automatically updated
Less food waste
up to 25 % fewer write-offs thanks to digital preservation.
What makes us special
One platform, multiple smart modules.
Waste management bot
take a picture of the packaging and get instructions on how to sort or recycle it correctly.
E-subjects explainer
enter or scan the E-Powder number and get a science-based explanation based on EFSA/WHO sources.
Sugar scale
Automatic estimation of the sugar content of products based on WHO recommendation
Protein scale
indicates the protein content of the product and the daily requirement coverage.
Digital shelf life
replaces the physical "best before" date by displaying the D-count in real time
Manufacturer and retailer analytics
an overview of scans, interest and location-based trends in one place
And much more
e.g. ingredients, scientific recommendations...
E-numbers in Europe
Over 2,500 different food additives, or E-numbers, are registered in the European Union, whose names and meanings are largely unknown to consumers.
Europeans Want to Consume less Sugar
Studies show that nearly 40% of Europeans want to reduce their sugar intake, but low-sugar products are difficult to find in stores because labels are confusing and small.
Characters on the Product
The average food package contains over 400 characters of information (ingredients, origin, storage info, allergens, etc.), but 76% of consumers do not read them completely due to small print or misunderstanding.
QR Code Scans per Month
The average large supermarket in Europe registers over 500 QR code scans per month in the food sector alone. The active use of QR codes is on an upward trend, and shoppers are increasingly looking for product information on their mobile phones.
FoodID Ensures that all Important Data is Always Available and Verifiable.
Using FoodID is easy for both consumers and producers
How to Use FoodID?
For Consumers
Find the FoodID QR code on the product or on the price tag.
Scan the code with your smartphone.
The FoodID passport opens, where you can find all the information you need: composition, e-ingredients, sugar and protein content, waste management, labels, etc.
If you wish, you can submit a question or feedback directly via the food passport.
Make your food choices consciously and safely!
To the manufacturer/trade
Contact us viathe contact form or send us an email.
We will enter or link your food data in cooperation with you.
Get a unique QR code for each product and place it on the packaging or on the e-shop page.
Increase your brand visibility and sell more with transparency.
FoodID gives you peace of mind - quickly, easily and reliably
Results that speak for themselves.
3×
faster retrieval of information (20 s vs 1 min from the package)
1:01
average viewing time
96 %
first-time users got the information they needed immediately
+15 %
sales growth in healthier categories
-25 %
write-offs using the digital preservation function
All Information Clearly in one Place, Because FoodID Provides a Quick and Easy Overview You Can Trust.
FoodID is the consumer's food PASS
It's a trusted link between consumer and food that always brings the fastest and most relevant information directly to the consumer's screen!
FoodID Partners
"Scan for Trust, Eat with Confidence"
Janika Aan, Founder of FoodID
Contact Us
Want to know more about how FoodID can help you or your business? We welcome your questions, suggestions, or interest in collaboration.